Google Tag Manager (GTM) Mastery Course

• 4.8/5
4.8/5

• 2846 Learners Enrolled

• Beginner to Expert level

Google Tag Manager helps you to track what your website visitors are clicking on, filling out, saying, doing. All tags are handled in one location with Google Tag Manager, enabling anyone with the proper permissions to install them. Tags are JavaScript and non-JavaScript code fragments applied to a website as a way to gather information such as page views, clicks, and downloads of data.

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Topics Covered:

  • The opportunity to: Configure and set up Google Tag Manager.
  • Describe the advantages of the data layer and configure the data layer for your own tracking.
  • Implement tags in compliance with best practice on your website
  • Describe the advantages and disadvantages of the interface with Google Tag Manager
  • Streamline the process of implementation and be assured in understanding when to evaluate and accept tags

Course details:

  • Session Duration: 1.5 Hours/ Day
  • Duration: 25 Days
  • Online Mode
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Track each & every move of your website visitors

Unless you track what exactly your visitors are doing with your website content, you won't be able to pinpoint the targeting strategy to retarget those visitors with personalised ads. GTM training gives the leverage to track & implement proper reporting & behaviour flow.

Detailed Syllabus

  • Introduction
  • What is Google Tag Manager?
  • Myths and truths.
  • How it works, account structure, internal elements
  • Creating an account, uploading the GTM code to the website
  • Internal elements
  • Containers, Tags, Triggers, Variables.
  • Installing Google Tag Manager and Basic Google Analytics Functionality Tools to verify that everything is installed correctly.
  • Google Analytics Pageview Tag.
  • Practical task
  • Tracking clicks on site elements
  • A practical task
  • Data Layer What is it and how is it useful?
  • Youtube Video Player Tracking
  • Practical Task
  • Tracking a different video player
  • Practical task
  • Website Scrolling
  • Video Player Tracking with Google Analytics
  • Practical task
  • Summary of the first module Questions - answers.
  • Short 1 day knowledge repetition
  • Tracking the completion of forms (Part I)
  • Possible solutions
  • Practical task
  • Tracking the completion of forms (Part II)
  • Possible solutions
  • Practical tasks
  • Google Analytics Standard Ecommerce Tracking
  • Practical Task
  • Implementing Google Ads (AdWords) Conversion Codes
  • Practical Task
  • Google Tag Manager + Facebook advertising
  • What is a Facebook pixel, how to install it, what options?
  • Practical task.
  • Configuring GTM to meet BDAR (GDPR) requirements
  • Secret Bonus
  • What's next?
  • Questions - answers, delivery of diploma

Be a skilled GTM Professional , ready to join the workforce.

Too good to be true? Too...costly to be affordable? Worry not, for we understand that dreams should be happy, not financially straining!

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