Advanced Analytics Mastery Course
• 2947 Learners Enrolled
• Beginner to Expert level
Learn Google Analytics from our experts and be trained about the importance of how you can implement Google Analytics in your business to track and report website traffic. The Google Analytics Mastery Course will help to track and measure Return On Investment of marketing campaigns resulting in more leads, high sales conversion and increased brand awareness.
Benefits of Google Analytics :
- You have access to information about your users and visitors
- You know how people behave on your website pages
- You can track conversion rate and determine if your online marketing efforts are giving you the proper results as expected
- You can have access to separate statistic reports for each alias and sub-domain assigned to your primary domain
- Access to visit-path of traffic on your website that helps you know how customers navigate through your site
- Get reports in coherent format that gives you down-to-the-minute answers through custom date ranges
Analysing the Data is the Key!
Whether you are new to Digital Marketing as a student, or running your own business or a marketing professional who want to judge campaigns, measure and track the performance of your website or a product, analyzing your data with our Google Analytics course will help you turn your customers’ insights into action for your business, drive sales and ultimately outperform the competition. Once you have visibility into the customer journey, you can determine your best channel and investment mix. You can prove your Digital Marketing strategies are earning revenue for your business.
At the completion of the course we offer our students a certification in Google Analytics. With the Analytics hands-on learning, you will be prepared with how and where to begin with this tool. You are now self-assured to compete with any experienced or expert analyst in this field of Analytics, specialization in strategizing/analyzing any small/medium/big Digital Marketing projects.
Detailed Syllabus
Google Analytics for Beginners
- Introducing Google Analytics
- Why digital analytics?
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
- The Google Analytics Interface
- Navigating Google Analytics
- Understanding overview reports
- Understanding full reports
- How to share reports
- Modifiers-How to use?
- How to set up dashboards and shortcuts
- Basic Reports
- Audience reports
- Acquisition reports
- Behaviour reports
- Basic Campaign and Conversion Tracking
- How to measure Custom Campaigns
- Tracking campaigns with the URL Builder
- Use Goals to measure business objectives
- How to measure Google Ads campaigns
- Course review and next steps
Advanced Google Analytics
- Data Collection and Processing
- Google Analytics data collection
- Categorising into users and sessions
- Applying configuration settings
- Storing data and generating reports
- Creating a measurement plan
- Setting Up Data Collection and Configuration
- Organize your Analytics account
- Set up advanced filters on views
- Create your own Custom Dimensions
- Create your own Custom Metrics
- Understand user behaviour with Event Tracking
- More useful configurations
- Advanced Analysis Tools and Techniques
- Segment data for insight
- Analyze data by channel
- Analyze data by audience
- Analyze data with Custom Reports
- Advanced Marketing Tools
- Introduction to remarketing
- Better targeting with Dynamic Remarketing
- Course Summary
Google Analytics 4
- Introduction to Google Analytics 4
- What is Google Analytics 4
- Google Analytics 4 Data Model
- Creating a Google Analytics & Property
- Upgrading from Google Analytics to Google Analytics 4
- Interface Overview
- Reporting Interface Overview
- Understanding Acquisition Reports in GA4
- Campaign Tracking
- Campaign URL Builder
- Understanding Engagement Reports in GA4
- User Activity and Stickiness - DAU, WAU and MAU
- Final Thoughts
- All About Events in Google Analytics 3
- Segmentation & Analysis
- Event Tracking For Deeper Analysis
- eCommerece Tracking in Google Analytics 4
- Using BigQuery with Google Analytics 4
- Google Analytics 4 Administration
- Filtering Internal Traffic
- Data Studio Template for Deeper Insights
- On-site Search Words, Outbond Link, Video Views Template
After Learning Google Analytics at our Institute, you will be capable to:
- Start setting up the account, goals, conversions, matrix and segments to fetch important data.
- Analyze and understand different reports like traffic, sources, and funnels (on the basis of reports and data states) available. You will be able to analyze which traffic source is resulting in maximum goals conversion and see the performance of you webpages.
- Improve the key areas that need attention and take corrective measures instantly, if required, to increase leads and conversions.
- Get the data you need to measure and analyze to make intelligent marketing and business decisions
Be a resourceful analytics expert, ready to join the workforce.
Too good to be true? Too...costly to be affordable? Worry not, for we understand that dreams should be happy, not financially straining!
Program Fee
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